Stephen Rabil
Strategic Digital Advisors
CEO & Strategist
CERTIFICATIONS
BUSINESS CONSULTANT
STRATEGIC DIGITAL ADVISORS - Remote
Nov 2020 - Present
Google Analytics and Google Tag Manager Setup and Optimization including:
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Installation of tracking code on on websites to collect data and compile insights on user behavior and sources of customer acquisition for measuring lead generation and ROI of current marketing campaigns.
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Creation of customizable dashboards and data visualization reports providing an informative, easy to read, summarization of data collected in GA4.
Market Research and Analysis to acquire government funding for research opportunities including:
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Reviewing academic research papers to gain understanding of specific research objectives
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Searching and analyzing successful past local grant awards from federal funding
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Identifying potential research extension opportunities for real life application based on successful grant awards
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Compiling contact information for program managers overseeing federal funding opportunities
WORK EXPERIENCE
DIGITAL MARKETING PROJECT MANAGER
Loebig Ink LLC - Remote
Feb 2017- Dec 2021
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Spearheaded Loebig Ink’s external SEO strategy process including email outreach, best practices, and monthly progress reports
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Increased website Search Engine Optimization on average 10-15% for over 22+ businesses and organizations utilizing a proven SEO research
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Managed 20+ custom WordPress website design projects through the web development life cycle, while providing oversight and coordination with the development team and performing basic HTML website updates
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Orchestrated and facilitated external communication with 30+ clients virtually and internal communication 10+ Loebig Ink team members around user adoption, customer experience, satisfaction, and retention
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Partnered with key stakeholders to publish social media marketing content/Facebook ad campaigns boosting customer action and engagement by10-20%
OPERATIONS ENABLEMENT ASSOCIATE
Amazon Web Services (AWS) - Remote
Mar 2022 - Mar 2023
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Facilitated and led collaborative working sessions across internal working teams to draft, refine and publish internal SOPs tasks including tax exemptions and account migrations
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Led weekly team collaboration meetings to brainstorm solutions to implement and address workflow barriers and operational team pain points
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Developed and maintained collaborative relationships with internal and external stakeholders to minimize the blockers and hurdles and expedite account migrations requests
PROJECT/PROGRAM MANAGER
Amazon Internal Audit - Remote
Sep 2021- Mar 2022
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Regularly updated internal processes and video editing of instructional content aimed to expedite audit workflow across teams within the Amazon Internal Audit Division
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Performed the editing and publishing of Amazon’s Internal Audit bi-weekly e-newsletter to share knowledge, foster collaboration, and promote community development across all teams department wide
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Engaged with internal and external business teams and stakeholders via podcast discussions to encourage coalition building across IA global teams and departments
PROJECT MANAGEMENT FOR DEVELOPMENT OF WORDPRESS WEBSITES
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Project Managed 20+ Custom WordPress Sites including:
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Communication Liaison between client and development team
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Managed scope creep
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Provided bi-weekly progress updates
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QA testing of functionality on mobile and desktop (multiple browsers)
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Coordinated & ran virtual meetings as needed with dev team and client
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Managed website development timeline and milestones
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DIGITAL MARKETING EXPERIENCE
WIX WEBSITE PROJECTS
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Designed 10 Wix Websites including:
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Layout, Color Scheme and Design
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User Experience and Functionality
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Live Recorded Training for Editing and Backend Management
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LIVE TRAINING EXPERIENCE
Facilitated 30+ recorded training sessions via Zoom for WordPress & Wix Websites:
Agenda Topics included:
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Website Editing in Wix and WordPress (videos, photos, blogs, updating photo galleries, updating page content, web page SEO optimization, photo SEO optimization)
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Website Functionality in Wix and WordPress
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Dashboard navigation in Wix and WordPress
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Best practices for website editing in Wix and WordPress
FACEBOOK LIVE CONTENT CREATION
DIGITAL MARKETING EXPERIENCE
SEO EXPERIENCE
On-page Advanced SEO
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Increased search engine rankings for 25+ businesses and organizations on average 15-20% by providing the following:
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Keyword research in SEMRush to create a recommended list of industry relevant keywords
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Analyzed current metatags setup in Screaming Frog and created new metatags to input on the website CMS (E.g. WordPress, Wix, Shopify)
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Created monthly reports to track and review changes in ranking and online visibility with SEO implementation
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YouTube Video Optimization - Optimized 50+ YouTube Videos to provide user keyword search results with relevant video content, increase search rankings, and improve user engagement on Business YouTube Channels
Optimization included the following video components:
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Video Titles
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Video Descriptions,
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Video Locations
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Video tags
Directory Optimization - An additional marketing strategy to increase online visibility of businesses and organizations in keyword search results
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Created 20+ directory profiles (aka online citations) for 10+ commercial service and products businesses. (e.g. Google Business, Yelp, Bing)
CONTENT WRITING EXPERIENCE
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Wrote a blog that continues to rank as #1 on Google Search with the following keyword “Top 50 directories for SEO”
Increase visibility for Small Business
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Updated the quality and authoritativeness of this blog by including links and domain authority to the top 10 online local business directories.
SOCIAL MEDIA MANAGEMENT
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Managed 25+ social media projects including:
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Content Calendar Creation
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SM Post creation, approval and publishing on Social Media Content Tools (Content Cal and Agora Pulse)
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Managing two other social media content producers
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Monthly Metrics Report Creation and Delivery
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IMPACT & HIGHLIGHTS
NON PROFIT ARTS ORGANIZATION
Created and delivered the following 2020-2021 Metrics Report Overview to Senior Staff:
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YouTube Subscribers increased by 74% from 127 to 221
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Instagram followers increased by 293% from 153 to 449
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Twitter increased followers by 12%
York College of Pennsylvania, York, Pennsylvania
BS in Sport Management, Concentration: Computer Information Systems
2005